How to Repurpose your Content?

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Facing a shortage of ideas for the website. Don’t worry its a common issue. Usually, every writer faces this issue once in a while but that doesn’t mean that your website will not come with new ideas or articles. No matter what there should be a continuous flow of articles to keep your readers/consumers updated. So how can you do this?

The answer is to repurpose your existing content. Let’s learn how you can do the same.

What do you understand by Content Repurposing?

Content repurposing is a technique to reuse or recycle the existing content to create new posts or content. Of course, you cant copy-paste the same thing. You have to do it smartly so that it comes out as a new thing. Content repurposing is not limited to blogging, it even uses for Businesses and Youtube as well.

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Best Ways to Repurpose Your Content

Search for the Topic

Use your old post and look for some creative topics that can be explained in more detail. As you must be aware of the topic, then it will become a lot easier to write on it.


If you are into writing for a while then you can use your old post with new updates. You can talk about the latest associated technology or how customers can take advantage of it.

Case Studies

It refers to be the best way to repurpose your content as people love case studies. You can use the existing content or data to create a new case study. However case studies do require lost o research and efforts, so you have to spend time on it. Try to build relationships with big brands through your case studies, it will help you in the long run.

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E-mail marketing has come out as a new and effective concept to grow your business faster. There are many tools which will help in creating newsletters and can share the same with your subscribers. You can automate the whole process using a tool.


Infographics is a collection of images, charts text and animated graphics that offers an easy to understand overview of the content. With the help of existing content, you can create interesting infographics. Infographics are high in demand as readers/viewers found it interesting and easy to understand as well. It saves a lot of time as well.

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Change Post in Video

This is the video time, people are loving video so much. To create a new and interesting video, you can dig into your old post and use them. Or even you can convert your video into a blog form. As per a recent study, it is clear that people love to watch videos more than the content. So you have to adapt to change to go with the trend.


With some of the best blogs that you have written in the past, you can create an e-book. After creating an e-book, you can provide links in some relevant posts on the home page.


There is no doubt that no robot can take place of a creator. There must be many creative tools but no can provide the expertise in work like a creator. To produce good ideas, it is very important to get inspiration and that you can easily ger the content repurposing. Just try it once, you will love it.

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Mirza Shehnaz
Mirza Shehnaz
Shehnaz Ali Siddiqui is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing around Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.
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