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Steps To Start A Small Business Online

To grow high, a person has to start from small and if you want to rule every corner of the online market, you must start from small business online. There is a proper sequence that you have to follow to get guaranteed success in the future with your small business online.

Step 1: Start A Business That Fills Basic Needs

Many budding entrepreneurs make a mistake of looking at the product first and then for the market. To boost success you must look at the market first. The simple formula is to find a group of people who are looking for a solution to their issues. The internet can help you a lot in making this research easier

Look at online forums and check what are people asking for and what are the problems that they want to solve.
Spend some time on research and find what people are looking for, but don’t many competitors.
Check out for potential competitors by simply visiting their website and taking notes on what they are doing and how they are filling the demands. Then you must use your skills and thinking and prepare a product for the market and make sure to do it better than your competitors.

Imp: Mistakes Entrepreneurs Do After Receiving Funding

Step 2: Prepare A Copy That Sells

There is a proven formula of sales that takes viewers through the selling process from the moment they arrive for purchase

  • Attractive and compelling headline.
  • Describe the benefits of your product and how it works.
  • Shows your credibility as a solver.
  • Don’t forget to add testimonials of existing customers.
  • Make an offer.
  • Offer guarantee.

Throughout your content, you have to focus on pints hat explain how unique is your product and how it is helping customers in making their life better. Think like a customer and check your site

Step 3: Design And Build Your Website

Once you are settled with the market and the product, you have already nailed down the selling procedure. Now, with the same, you are ready to have a small business web design. Just don’t forget to keep it simple. You have very little time to attract customers through your portal otherwise they would move to someone else. Important things to keep in mind:-

  • Go for plain fonts on a white background.
  • Keep navigation simple and on every page
  • Take the help of graphics, audio or video to enhance your message.
  • Put an opt-in offer to collect e-mail
  • Make your website customer-friendly.

Read: Women Entrepreneurship In India

Step 4: Search Engines To Drive Targeted Customers

Pay per click is the simple way to get traffic on your portal. It carries two advantages – first is PPC ads which show up on the search pages immediately, and second, PPC ads allow to test different keywords and headlines among others. It will bring immediate traffic and the highest converting keywords that you can sue further to rank in organic research.

Step 5: Create An Expert Reputation For Yourself

Take the help of the internet to find relevant information. Provide the same information to others for free and you will see more traffic and better search engine rankings. Make sure to include a link to your site with each tidbit of information.

Apart from all the above, you must take the help of email marketing as well to attract potential customers towards you.

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Shehnaz Ali Siddiqui
Shehnaz Ali Siddiqui is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing around Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.


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