New Delhi. APL Apollo Tubes Limited, the largest manufacturer of ERW steel pipe and section in India, will be the main sponsor of the Delhi Capitals team for the IPL season starting 23 March 2019 this year. Announcing the sponsorship, Sanjay Gupta, CMD, APL Apollo Tubes Limited said, “The company has chosen IPL for brand activation as it is very popular and has a wide reach. To reach our target group, we have chosen IPL because it is very popular and has a wide reach. To reach our target group, we have considered IPL as the best medium.
APL Apollo Logo To Be Behin Players’ Jerseys This Season
This season you will see the APL Apollo logo on the players’ jerseys. The company has tried to create a strong identity through several innovation campaigns and will also introduce a TVC of the IPL for brand activation. Gupta also mentioned that it has introduced the theme of ‘inner strength’ of the company which is identifying the core values and products of the company. The theme also reflects the players’ sportsmanship and fighting spirit. The IPL is the beat of the country and today we need the courage to fight mentally rather than power to win.
Players Should Also Have Inner Strength Gupta
“Like these basic qualities of steel, players should also have inner strength so that they do not give up trying to win the game and give the best performance,” Gupta said. In TVC, you will see Shikhar Dhawan, Ishant Sharma, Prithvi Shaw, Shreyas Ayer, and Rishabh Pant. APL Apollo will also conduct sessions to meet and greet the players in several cities of India from next week.
With the same, the players are getting the confidence and inner strength to beat the game. All of the available teams are very excited about this.