Amazon’s vans have been sporting numerous messages as they make their rounds.
Amazon’s (AMZN) – Get Free Report vans have one thing to say.
Now we’re not speaking about these freaky noises the automobiles make each time they again up.
Several of the web large’s vans in downtown Seattle sported completely different messages, together with, “Warning: Contents may cause happiness,” and “That thing you wanted? It’s right. In. Here.”, GeekWire reported.
The Amazon and Prime smile logos are nonetheless on the vans, however gotten smaller from earlier iterations.
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An Amazon spokesperson advised GeekWire that the branding marketing campaign began on Feb. 1 and extra vans and slogans might be seen throughout the U.S. within the coming months.
Message Campaign on Vans
The spokesperson additionally mentioned for now, the marketing campaign could be unique to vans and never be on packaging or elsewhere.
Previous branding on Amazon vans, together with the corporate’s new Rivian (RIVN) – Get Free Report electrical vans, featured a a lot bigger Prime and smile emblem on the edges of the automobiles.
Amazon, which held a 17.34% stake in Rivian as of Dec. 30, in line with FactSet, started rolling out the Rivian vans final July.
Billionaire George Soros has been promoting his shares of Rivian, whereas Ford (F) – Get Free Report bought 3.8 million shares of the upstart electrical automobile maker, bringing its complete all the way down to about 11 million shares.
Shipping Costs Rise
Amazon’s annual transport prices confirmed a gentle improve from 2011 to 2022. In essentially the most not too long ago reported fiscal yr, Amazon’s transport prices amounted to $83.5 billion, up from $76.7 billion within the earlier yr, in line with Statista.
Amazon joined an extended record of tech firms in asserting huge layoffs. Between November 2022 and the brand new spherical of cuts in January, over 18,000 employees had been let go in what’s the most wide-scale layoff spherical because the retail large first launched in 1994.
The firm posted better-than-expected fourth quarter revenues on Feb. 2, because of strong positive aspects from its Web Services division, however fell shy of Wall Street’s earnings forecasts.
CEO Andy Jassy mentioned that the Amazon’s “relentless focus on providing the broadest selection, exceptional value, and fast delivery drove customer demand in our Stores business during the fourth quarter that exceeded our expectations.”
The firm mentioned that it made same-day supply “even faster” in main U.S. metropolitan areas equivalent to Los Angeles, San Francisco, Phoenix, Sacramento, and Portland, Ore.
Source: www.thestreet.com