Sunday, April 11, 2021


  • Strengthens its presence by opening Steelbird Helmet Shoppe in Ranchi, Jharkhand
  • Showcasing 300+ helmets & side boxes for the two wheeler riders

Jharkhand, 22nd March 2021: Steelbird Hi-tech India Limited, Asia’s largest ISI helmet manufacturer has set up its Helmet Shoppe in Ranchi, Jharkhand. This exclusive Steelbird Helmet Shoppe will be offering a wide range of ISI certified helmets & Riding gears, which is spread over 300 sq.ft area.

Steelbird Helmet Shopee has advantageously located at Kishoreganj, Hamu By-Pass Road, Shivajee chowk, Ranchi, Jharkhand. This Helmet Shoppe is a one stop shop for bikers, with a wide Range of 300+ Helmets and Side-boxes in store. The main objective behind opening Steelbird Helmet Shoppe is to make people aware to use of ISI certified helmet and provide best quality riding gear with a huge range of products.

On the launch of Steelbird Helmet Shoppe, Mr Rajeev Kapur, MD, Steelbird Helmets said, “Jharkhand is one of the most promising markets for us. Our objective is to provide best quality riding gear with a huge range of ISI helmets at the doorstep of the consumer. We shall keep introducing new range of helmets and hi-tech biking gear in due course of time in these shops. Through network expansion we will be bringing the company closer to its existing and potential customers. We will continue our network expansion & have aggressive expansion plans in FY 2021-22”.

“Although, Steelbird has a significant presence in multi-brand stores with a widespread distribution network, we realized that there is a need to enter the direct marketing retail model to spend qualitative time, giving information about the products the way we desire.” Mr. Kapur added.

Mr. Shailendra Jain, Global Group President-Steelbird Helmets, states that “people of Ranchi or nearby places i.e. Hazaribhag, Patratu Ramgarh, Tupudana, Ormanjhi and Doronda, will be able to feel a unique buying experience with combination of technical knowhow through the experts sitting in the Steelbird showrooms to educate the people on the products and their functionalities. These exclusive stores would enable populace to go through the whole product range of the brand as these stores are positioned as a single window solution, where customers can choose from the portfolio. At exclusive stores they will be able to feel the product with guidance on what kind a product they must go with or what kind of accessories would meet their requirements by the experts sitting in the showrooms. This educative drive will make them choose the right product.”

Steelbird already has a huge network of Dealers/Distributors across India and it is the only Helmet Company to have such exclusive stores.


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