Author: Mirza Shehnaz

The declaration of a pandemic at the start of a new decade is certainly an indication that we are living in a surreal time. A virus taking the world by storm sounds straight out of a sci-fi movie; only this time the risks and realizations are real. As a preventive measure to the spread of the highly contagious novel coronavirus, several countries all across the world have imposed a lockdown.  Well, staying at home does not have to be dull. While you have a plethora of time to sit back and contemplate, you might want to set certain goals or…

COVID-19 has created a massive impact on human lives as well as the economy. The outbreak of the pandemic has broken strong sturdy global structures and everything has come to a standstill position. The complete shutdown of a large chunk of business has resulted in high fixed costs, high working capital, and low liquidity, etc. The various measures taken by governments to reduce the spread of the coronavirus have created a severely negative and adverse impact on the different economic activities in many countries around the globe. The deeper impact depends on how long these measures need to be upheld…

COVID-19 has drastically affected the economy and turned around the way businesses were functioning in every part of the globe. The pandemic has certainly defined new paradigms of any business. Work from Home has emerged to be the new normal which companies are practising to create a balance between the health of the associates and running the business. Safeguarding and supporting the employees on one hand and seamlessly running the business, on the other hand, is the challenge that companies are facing amidst this critical situation. Not just this, it also implies to build your business for the worst-case scenarios…

In Today’s world, every time you look around you there is an Indian woman with an entrepreneurial dream. Earlier, women use to stick with the home-based business but now the story is different. Nowadays, women are more visible and taking the complete responsibility of building a business. What is attracting women towards entrepreneurship? What they have to face? What are the different challenges? What will assist them to succeed? Does gender plays any role in the entrepreneur world? These are a few questions raised. According to a recent survey, below are a few things that come out and which will…

Life is completely unpredictable. A sudden business loss, job loss, unexpected bills, car breakdown, theft and much more can cause you a lot if you are not ready. It may cause stress and can drain you both financially and mentally as well. This refers to be the most important reason to be ready with Emergency fund. Financial planners and experts of the industry always suggest having a contingency fund for every working individual. Keep some ready to use cash and use it in unexpected time will help you a lot for the successful growth. This will protect you from getting…

“People say the customer is always right, but you know what……they’re not. Sometimes they are wrong and they need to be told so”. I know it firsthand because my dad owns a school and believe it or not today education runs like a business. Teachers are employees of that business and parents and students are your customers. Parents come over and argue with my dad over something they don’t even know the first thing about and they are mostly wrong. But you can’t upset a parent fear of losing them to your opponents. But guess what they are just not…

Multitalented efficient individuals contribute to the firm base of the workplace. Specialization in a particular domain is a common feature found in every second candidate joining a workplace. Unique Startup employees stand on the platform of startups. Being masters in themselves with the initiating attitude the employees rise and shine. The perspective keeps the team alive and functioning. Taking backseat like passengers rather than being a pilot is a negative approach. This attribute is the sole driving force in the startup employees which others should learn and accept. Also Read- Best Online Payroll Services in India There are endless things one…

The world digital marketing is going to spread their wings in 2020 and will be multi channel as well. But to bring changes and conversions with digital marketing Below are a few strategies that will help you in increasing conversions when it comes to different digital channel to embrace your business. 1. Personalization is the new thing in the conversion rate optimization Known digital influencers shared a simple but powerful hack to revive unconverted leads. Always send personalised message to potential customers and their is a higher chance of getting response with the same. One you get the contact, send…

CRM is a software that helps you in improving the relationship with the existing clients to retain them for the long term. Therefore is no doubt in saying that it will help in finding new prospects and winning back the old clients as well. You can do all of this with an effective Small Businesses CRM Software list. With the same software, you would be able to easily organize, collate and manage your client’s pertinent information. It also helps in improving customer relations, revenue and assists a lot in optimizing marketing efforts. There are several Small Businesses CRM Software available…

Running a payroll seems to be a difficult and time-consuming task. To make the entire thing simple, more and more companies are going for online payroll services. There are multiple options to explore when it comes to online payroll services. However, after thorough research and analyzing many payroll services we picked out the best options for your ease. Boosting a startup may require a lot of attention and payroll is a very important part of the same. You have to use the right tools and manual power to execute the same properly. Below are a few of our top recommendations…