Nothing is about to unveil the Phone (1) quickly, so Carl Pei is doing what labored for the OnePlus model within the early days. He’s constructing hype with out sharing any significant particulars by any means. We have leaks, and tiny reveals that ought to get the excitement going earlier than the cellphone launches. There’s nothing mistaken with any firm making an attempt to market a brand new product, particularly relating to smartphones. And Nothing used the same strategy for the Ear (1) product, which turned out to be an awesome pair of wi-fi earphones.
But the early Nothing Phone (1) unveiling reveals the ugly aspect of Android proper now. It additionally illustrates how tough it’s for brand spanking new entrants like Nothing to achieve floor as a smartphone vendor.
Nothing Phone (1) design unveiled… kind of
After the Nothing Phone (1) design leaked on-line, Nothing held an odd announcement occasion in Switzerland the place it unveiled the again of the cellphone. There are photographs and movies throughout social media.
As anticipated, the Nothing Phone (1) has a clear again, but it surely’s not the form of transparency you might need needed. You don’t get to see many of the elements. If something, the Nothing Phone (1) seems like an iPhone 11 with an odd pores and skin on the again. Or an odd backplate with lights. Weird, pointless lights.
That’s all Nothing confirmed on the occasion, which is a intelligent strategy to make individuals wish to see extra.
We don’t have a picture of the particular display of the cellphone, however we don’t want one to know what it’ll appear like. Unless it folds, each Android cellphone seems the identical today. They all have hole-punch shows with skinny bezels. We don’t count on Nothing to vary any of that with the Phone (1).
The different choice is for Nothing to repeat the iPhone’s notch and provide prospects a 3D face recognition system. That appears extremely unlikely, contemplating how costly Face ID tech is true now.
Theoretically, Nothing may try an under-display selfie digital camera design. But that’s very dangerous for a model new gadget.
This brings me to the purpose I’m making. The “ugly” aspect of Android proper now’s that Nothing doesn’t appear to have the rest to lure prospects in. All it will possibly do is slap collectively a bizarre clear again and a launcher pores and skin for the Android OS.
Nothing to see right here
Forget the clear again and the flickering LED lights that may eat away at your battery life. The design of the rear panel of a cellphone doesn’t matter. At all.
So why am I criticizing Nothing’s Phone (1) advertising and marketing techniques? Well, sadly, the one factor that Nothing can do in a different way than others is the again of the cellphone. And even with that bizarre again, the handset nonetheless seems like an iPhone.
Nothing can’t provide an enormous display redesign as a result of the required tech isn’t prepared proper now. Therefore, the entrance of the cellphone gained’t present it any benefit. And the Phone (1) can’t provide higher specs than Android rivals. All Android handsets run use inside elements which might be about the identical.
Worse nonetheless, Nothing can’t provide patrons a brand new software program expertise both. Not actually. Creating a cell working system from scratch to problem Android and iOS is one thing not even Samsung managed to drag off.
The Phone (1) runs Google’s Android OS. Nothing will provide its personal person interface on prime of it. But on the finish of the day, it’ll nonetheless be the identical Android OS you already love.
Will the Nothing Phone (1) be price it?
Nothing may all the time have gone for the value angle. But Pei already did that with OnePlus. And that was in a special financial system. It’s unlikely that the Nothing Phone (1) can turn out to be a brand new flagship killer.
With all that in thoughts, every part we’ve seen up to now reveals us that Nothing wants gimmicks to attract the eye of patrons. That in all probability goes for any new firm making an attempt to make a smartphone for the primary time.
We’ll have to attend till mid-July to see the complete Nothing Phone (1) announcement. Hopefully, the cellphone will provide individuals actual causes to purchase it, apart from the clear again with flickering lights.
The following video from YouTuber That might be one thing provides you with an concept of what the Nothing Phone (1) launch occasion in Switzerland was all about. You may see extra footage of the handset’s rear panel.