Every yr, Apple introduces a brand new iPhone line, and its introduction is an important occasion within the Apple calendar. As a lot as Mac gross sales are rising and Apple’s push into companies is growing, iPhone gross sales are on the coronary heart of the corporate’s portfolio and function the motive force for equipment like Apple Watch and AirPods.
The iPhone 14 and iPhone 14 Pro might have simply landed on retailer cabinets, however rumors are already heating up about what to anticipate with subsequent yr’s iPhone 15 line. Here’s what we’ve heard to this point, and what we count on based mostly on Apple’s latest historical past.
iPhone 15 launch date
Apple often introduces the brand new iPhones on a Tuesday or Wednesday across the second week of September.
Therefore, we suspect the iPhone 15 will probably be unveiled on September 12 or 13, 2023. At least a number of the fashions will possible go on sale for preorder that Friday (September 15) and be stocked in shops the next Friday (September 22).
Here’s when the previous couple of generations arrived in shops:
- iPhone 14: September 16, 2022
- iPhone 13: September 24, 2021
- iPhone 12: October 23, 2020
- iPhone 11: September 20, 2019
- iPhone XS: September 21, 2018
iPhone 15 Ultra
Now that Apple has launched the Apple Watch Ultra, there are rumors that the corporate will lengthen the branding to the iPhone line with the iPhone 15 Ultra.
That’s actually about all there’s to these rumors to this point. The assumption is that the iPhone 15 Ultra can be the branding used for the “Pro Max” variant, and there can be some kind of new options to distinguish it. Apple did this as soon as earlier than with the iPhone 12 Pro Max, which had a barely higher digital camera than the iPhone 12 Pro.
So most individuals count on that the digital camera will as soon as once more be the characteristic that units aside the brand new Ultra cellphone, attainable with a greater periscope telephoto digital camera (see beneath). The rumor mill has plenty of different concepts for a way Apple might make the Ultra model stand out, similar to sooner charging or extra storage, however most of them aren’t substantiated by any proof. Wishlist options, if you’ll.
This hypothetical iPhone 15 Ultra might in any other case be regarded as an iPhone 15 Pro Max–it’s assumed to make use of the identical processor, show, and design because the iPhone 15 Pro (although LeaksApplePro reports that it might have a titanium physique just like the Apple Watch Ultra).

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iPhone 15 design
There are not any present rumors to recommend that the iPhone 15 lineup will look very completely different from the iPhone 14 line. Expect the identical form and flat edges, in addition to outsized cameras on the Pro fashions. We count on to see the identical 4 sizes, too: 6.1-inch and 6.7-inch normal iPhone 15, together with 6.1-inch and 6.7-inch iPhone 15 Pro.
USB-C
The EU is mandating that almost all moveable electronics, together with telephones, need to standardize round USB-C for charging ports (if any–devices that solely cost wirelessly just like the Apple Watch don’t have to add a USB-C port). Apple must transition a number of merchandise over time, and as an alternative of creating particular USB-C variations for Europe, will possible simply change all the things worldwide as we noticed just lately with the Tenth-gen iPad and Siri distant. It’s anticipated that each one iPhone 15 fashions will include a USB-C port.
Current iPhones use USB-C energy adapters, in order that received’t change, simply the USB-C to Lightning cable and the port on the iPhone itself. The upside? Potentially sooner charging and sooner knowledge switch speeds for people who plug their iPhones into their Macs or PCs.
Dynamic Island
One important change to the show on the non-Pro iPhones is that the Dynamic Island— that pill-shaped digital camera cutout that serves as an necessary interface factor on iPhone 14 Pro–will come to all iPhone 15 fashions. That means the non-Pro iPhones can have the identical look and interface.
Note that this doesn’t imply that the iPhone 15 will get an always-on show or ProMovement, although. Those options are at the moment rumored to stay unique to the Pro fashions.

The Dynamic Island may come to all iPhone 15 fashions.
Jason Snell/Foundry
iPhone 15 specs and options
Apple exams quite a lot of new applied sciences from quite a lot of suppliers, and over time little leaks can generally give us a clue as to what’s coming within the subsequent iPhone. These leaks are generally mistaken, usually misunderstood, and usually miss software program improvements that accompany the brand new {hardware} (similar to Dynamic Island, the place we solely heard in regards to the “pill and hole” cutout and never how Apple supposed to utilize it).
Here’s what we at the moment anticipate finding contained in the iPhone 15 line.
Periscope digital camera lens
Rumors have stated that Apple has been engaged on a “periscope lens” to supply a a lot longer-range optical zoom. It’s the identical know-how that permits the Samsung Galaxy S22 Ultra to realize such an extended zoom vary. There hasn’t been quite a lot of motion on this rumor just lately, however it was final steered that this may be an unique characteristic of the iPhone 15 Pro Max. It’s unclear whether or not this may necessitate a distinct digital camera array structure or dimension, although the S22 Ultra’s cameras are a lot bigger than the opposite fashions.
Elsewhere, there are positive to be digital camera upgrades within the iPhone 15 as there are yearly. Between a entrance digital camera and three rear cameras, you possibly can wager at the very least considered one of them will get an improved sensor or lens. The solely particular rumor across the cameras proper now’s that the iPhone 15 Pro Max might have a periscope telephoto digital camera, giving an optical zoom possible someplace within the 5x to 10x vary.
A17 processor utilizing TSMCs 3nm course of
The subsequent main processor manufacturing know-how bump out of TSMC (the corporate that makes most of Apple’s chips) wasn’t prepared but for the A16. We suppose the A17 is more likely to be one of many first mass-produced chips to make use of the corporate’s 3nm course of, which ought to permit extra transistors in the identical space, permitting Apple to cram in additional options and higher efficiency.
With the iPhone 14 line, Apple reserved its new A16 for the Pro fashions and used the A15 once more on the non-Pro fashions. We suppose that’s more likely to proceed in 2023, with the usual iPhone 15 utilizing the A16 processor and the iPhone 15 Pro utilizing the brand new A17.
Apple’s 5G modem
Apple has been working by itself mobile modem for years now, having acquired Intel’s modem unit in 2019 for $1B. Most sources say Apple received’t have a aggressive 5G succesful mobile modem prepared in time to be a part of the iPhone 15, and we must always count on one other Qualcomm Snapdragon modem as an alternative. It will possible be the Snapdragon X70.
iPhone 15 worth
We count on the iPhone 15 line to principally keep it up the identical costs because the iPhone 14 line. With the iPhone 14 fashions, Apple stored the worth the identical within the U.S., however due to alternate charges and inflation, needed to elevate costs within the U.Okay. and lots of different nations.
If Apple does certainly re-brand the iPhone 15 Pro Max because the iPhone 15 Ultra and provides it some unique new options, we expect that can show sufficient of an excuse to lift costs on that mannequin a bit of (maybe $100/£100).
For reference, right here’s the pricing on the iPhone 14 line:
- iPhone 14: $799/£849
- iPhone 14 Plus: $899/£949
- iPhone 14 Pro: $999/£1099
- iPhone 14 Pro Max: $1099/£1199