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Home»Sports»Why is BT Sport being rebranded to TNT Sports? Eurosport merger defined
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Why is BT Sport being rebranded to TNT Sports? Eurosport merger defined

Mirza ShehnazBy Mirza ShehnazMay 19, 2023Updated:May 19, 2023No Comments3 Mins Read
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BT Sport will disappear from tv screens within the United Kingdom in July because the channel rebrands to TNT Sports, with Premier League soccer subsequent season to be proven on the brand new channel.

The renaming follows the acquisition of BT Sport by Warner Bros Discovery, which additionally owns Eurosport.

In time, the 2 channels might be introduced collectively beneath the TNT Sports model, with followers capable of watch prime soccer, rugby, tennis and Olympic sport motion all beneath one banner.

For now, although, Eurosport will stay distinct – the channel is the lead rightsholder for the Paris 2024 Olympics within the UK and Ireland.

But what does this imply for subscribers, and what’s TNT Sports?

What is BT Sport and what sports activities does the channel present?

Launched in August 2013, BT Sport is a gaggle of paid tv sports activities channels obtainable within the UK and Republic of Ireland. It exhibits sports activities together with Premier League and Champions League soccer, Premiership and Champions Cup rugby, cricket from Australia and New Zealand and MotoGP.

What is Warner Bros Discovery and when was a merger agreed?

Warner Bros Discovery (WBD) and BT Group introduced final 12 months that they’d reached an settlement to type a three way partnership that can finally merge the Eurosport and BT Sport channels and portfolios. Warner Bros Discovery is a multinational mass media conglomerate that operates most of the world’s largest tv manufacturers, together with CNN and HBO.

What is TNT Sports?

TNT Sports might be a well-recognized model to these in Latin America, the place it’s the residence of top-level home and European soccer. From July 2023, the channel will now have a devoted model within the UK and Ireland forward of the beginning of the 2023/24 soccer season.

“The TNT Sports name is already synonymous with premium live sports in a number of countries around the world and a further sign of the global scale and expertise that WBD brings to the partnership with BT,” Andrew Georgiou, managing director of WBD Sports Europe, defined of the choice to rebrand.

What does this imply for BT Sport subscribers?

No value modifications have but been flagged for current subscribers to BT Sport, however nor have they been dominated out forward of the rebrand. For tv viewers, BT Sport is anticipated to easily turn into TNT Sports, with no new channel to tune in to.

For those that watch recurrently through the BT Sport app, discovery+ would be the new dwell streaming residence of the rebranded channel. BT Sport subscribers already get pleasure from complimentary entry to discovery+ which incorporates Eurosport’s streaming provide and big selection of leisure programming.

What sports activities will I have the ability to watch on the brand new channel after the merger is full?

The merger will enable sports activities followers to look at most of the world’s largest sporting occasions all beneath one channel banner. These embrace: the Olympic Games, the Premier League, Champions League, Europa League, Premiership Rugby, MotoGP, UFC, Boxing, WWE, tennis Grand Slams, biking Grand Tours and the winter sports activities season.

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Mirza Shehnaz

Shehnaz Ali Siddiqui is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing around Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.

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