On the basis of the facts in the SBI report, it has been said that the year the elections are held, if the government there does not spend on campaigning, then the election is lost.
This report has been prepared on the basis of analysis of elections of 23 states.
The expenditure on publicity and advertising during the election year has a significant effect in keeping the state governments in power. This has been said in a report released by economists of SBI on Friday. In this report of SBI economists, based on the analysis of elections of 23 states in the last five years, it has been said that most of the governments in the states where there was less government spending on campaigning during the election year.
It said that although there were other factors such as the number of voters going out to vote in these elections, women voters, caste-based voting, the current leadership, anti-incumbency wave etc. But one common thing in ten states is that where an old party was able to retain power, it was because of the increase in public expenditure on election advertisements or advertisements.
Among the states whose election results came out recently, Kerala and West Bengal showed an increase of 47 per cent and 8 per cent respectively in capital expenditure on information and publicity during the election year, due to which Pinarayi Vijayan and Mamata Banerjee remained in power. This point has been mentioned in the report. On the other hand, in Tamil Nadu, there was a change in the government after a slight increase of two per cent in the election year advertisement by the state government.
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