After establishing his dominance in the telecom market, Ambani is eyeing the smartphone market. For this, he had tied up with Google.
Mukesh Ambani, the country’s richest person and owner of the country’s largest company Reliance Industries, created panic in the telecom market through Reliance Jio. After establishing his dominance in the telecom market, Ambani is eyeing the smartphone market. For this, he had tied up with Google. But billionaire Mukesh Ambani’s plan to conquer the Indian market with a locally assembled Google-powered smartphone has now run into trouble. Supply chain disruptions and increased production pressure due to rising component prices have sabotaged their plans.
Let us tell you that Reliance is making cheap smartphones in collaboration with Google. It is currently undergoing testing at the manufacturing facilities of Wingtech Mobiles, Dixon Technologies, UTL Neolinks and Flextronics Technologies. This cheap smartphone from Reliance has passed through the research and development stage and the company is exploring the option of sourcing the components.
The curtain will rise from the smartphone on June 24
According to a Bloomberg report, people associated with the matter said that Ambani’s Reliance Industries Ltd. had originally envisioned selling hundreds of millions in the first year for the cheap device, but now aims to launch a small portion of it. .
This co-branded smartphone will be unveiled at the shareholders’ meeting to be held on June 24. After this, it will be officially launched in August or early September.
A little delay can be heavy
The country’s richest man wants to remake the world’s fastest growing smartphone market the way he did wireless service with aggressive pricing. But any delay in this effort would be a major setback for Reliance and its Indian manufacturing partners.
Chinese rivals such as Xiaomi Corp, Oppo and OnePlus have established their own brands and also set up local manufacturing facilities. They are targeting users using basic 2G phones who want to buy a smartphone.
Let us tell you that Jio had announced a partnership with Google last year to bring Android operating system based entry-level smartphones.
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