By Jala Azizova, Veyseloglu Group of
Watching classical motion pictures from the Nineteen Sixties and Nineteen Seventies is like
travelling again in time. A cinematic masterpiece is supposed to the touch
your soul, however these movies additionally help you really feel the environment
and see the life-style of individuals half a century in the past. Flicking
by channels the opposite evening, I got here throughout one such iconic
movie from the 70s: in one of many episodes a fundamental character spoke on
the telephone – a kind of wired fixed-line phone units that
look hopelessly vintage now. This introduced again some vivid childhood
recollections and a powerful sense of nostalgia. But then my smartphone
beeped to convey me again to actuality – I discovered a work-related message
from a colleague…
Within one lifespan we’ve seen a very fascinating
transformation and technical progress. What appeared like a
fascinating depiction of future within the science fiction novels in my
childhood, is now certainly a actuality. Technical progress has modified
our lives past recognition – the way in which we work together and – maybe
extra importantly – the way in which we work. To say that the majority companies
have gone digital and now promote on-line will likely be an understatement of
What’s the fuss?
The fuss is apparent to see. Let me break it to you: that you must
rework – technologically – to be able to safe your future as a
enterprise. This could sound too banal or generic, however the fact is
that solely versatile and efficient
companies will have the ability to face up to stiffening competitors and
continuously altering geopolitical landscapes. Just take a look at what’s
occurring within the Black Sea area. Who would have thought ten or
even 5 years in the past that we, as a mankind, can be involved at present
about potential meals scarcity and a hazard of famine?
The various to what’s now referred to as a Digital Transformation
(DT) is that you simply’ll be gone. Forever. Condemned maybe to some
photographs in a movie that somebody could or could not watch fifty years from
now. That is, for those who get observed to be someway filmed within the first
place. Going digital, subsequently, is just not a enterprise development or
modern try to seem progressive and forward-thinking. It’s
a necessity. Almost like air to breath and meals to eat for us human
beings. Same goes for companies: to ensure that firms to outlive
and transfer ahead they’ve to remodel – at present.
In truth, they need to have began yesterday. If not earlier.
… what are we as much as?
We at Veyseloglu Group of Companies (VGC) realised fairly some
time in the past the necessity to evolve and go digital. The scale of such
transformation, although, is certainly mind-boggling. Just think about: we
have nicely over 19 thousand folks working in numerous companies,
from retail, to logistics and distribution, to manufacturing, to
back-office help and admin groups. To provoke and perform
digital transformation at an organization of such dimension and complexity
required imaginative and prescient and dedication. And a little bit of braveness, maybe.
Not to say, diligent planning and stacks of endurance. Yet, we
determined to sail alongside…
…why do we’d like it?
I’ve already made this level: it’s a make or break kind of
factor, I consider. There are loads of definitions of digital
transformation and why firms go for it. I gained’t begin
explaining the apparent, nor do I wish to sound like pontificating.
Needless to say, you may google up each the precise time period – DT – and
its goal. I can solely share my private observations and
I’ll put it this manner: for us at VGC, digital transformation is
not merely a buzzword or a want to stand out from the gang. We
know too nicely that loads of different firms and companies in
Azerbaijan already began this journey some time in the past and lined
fairly a distance by now. What compelled us as an organization to start out
this course of is the conclusion of a easy truth: we’ve to
rework if we wish to be perceived as a progressive enterprise. In
truth, not simply deemed as progressive, however be actually
We have lately been fairly busy formulating our strategic
aims and within the course of have developed a transparent imaginative and prescient and
goal – one which serves our clients, our companions, and our
staff. Based on these reflections, we determined to kick-start a
large-scale transition in the direction of a more practical and progressive means
of working. Digital.
…what does it truly imply?
As I stated, one can simply look it up for themselves. There are
about two dozen numerous definitions and explanations on-line of what
the time period ‘digital transformation’ truly means. Go forward, simply
google it up. In a nutshell, it’s a means or a means of utilizing
know-how to optimise the methods of doing enterprise to drive progress
in new and already current markets. But then once more, this
description will be completely different for each organisation as a result of each
enterprise is exclusive.
As an organization we’re aware of the truth that modifications
associated to make use of of digital know-how will be seen in all elements of
human society. Therefore, we’ve to replicate these modifications within the
means we work and method our clients. Mind you, clients are
what all companies are preoccupied with. For us, although, it’s
folks who’re on the coronary heart of our enterprise
aims. That is, the primary focus of our digital transformation
is on realignment to usher in worth for our clients and our personal
staff. The folks, that’s.
Evolve or perish….
Corporate slogans apart, as a enterprise we should always continuously
consider turning into more practical, extra aggressive and – excuse the
banality – extra sustainable. This concept serves to help the
following premise: we at VGC perceive that digital transformation
ought to enable us compete extra successfully in an ever-changing
digital financial system.
We are primarily a retail enterprise. We work together with clients
each day, serving tens of hundreds of shoppers throughout the
nation each single day. We, subsequently, genuinely suppose that on the
coronary heart of digital is buyer expertise – in a wider sense of this
expression, and never simply mere procuring and paying on the until. Many
retail firms are more and more conscious of this, and trade
leaders are continuously creating subtle digital
transformation methods to realize simply that – improve the
Going digital isn’t nearly decreasing a doc circulation and
turning into paperless. You can use digital options to analyse
numerous information that’s captured throughout a time frame. Using such
data-driven insights can perceive our clients higher, and
help with higher decision-making and generally even rethink
enterprise methods. This will all pave methods to the next return on
We at VGC have outlined a number of firm values that we attempt to
follow – in our work and even private lives. These are common
humanistic values similar to equity, integrity, collaboration with
our fellow people and resourcefulness.
Incidentally, digital transformation clearly overlaps with our
acknowledged values. Just give it some thought. Going digital creates an
alternative for unity all through the group, because the paperwork
and enterprise processes turn out to be accessible for all and clear.
When you discover everybody aligned to a typical goal, interplay and
cooperation along with your colleagues will get smoother and slightly
Another of our firm values that I acknowledged above is being
progressive. Mind you, I intentionally used the time period
‘resourcefulness’, as innovation has turn out to be a little bit of a catchphrase
that usually carries little or no that means. But right here’s one other banality
for you: anybody who follows the enterprise world will affirm that
companies thrive and proliferate when they’re fueled with
innovation. In the previous few years, almost 70 per cent of firms
rank agility – one other buzzword for you – among the many prime three
issues for his or her enterprise operations.
Needless to say, elevated agility results in elevated income.
We are a enterprise in spite of everything…..