The greatest girls’s golf tour on this planet is about to call a strategic advisor because it searches for funding to spice up each its profile and broadcast protection, with the LPGA Tour saying they consider to be “sitting on a gold mine” if they will enhance protection and funds.
Over the previous two weeks, the game’s centre stage has been on the workforce atmosphere reasonably than the extra frequent solo play tournaments, with first the Solheim Cup after which the Ryder Cup each offering thrilling drama and distinctive storylines throughout the course.
But whereas the lads’s occasion pitching golfers from the USA in opposition to the very best Europe has to supply was reportedly proven for over 100 hours throughout US tv channels, the ladies’s occasion – the Solheim Cup – had solely 25 hours throughout cable TV and streaming, report the Financial Times.
As such, the LPGA is eager to benefit from the expansion in recognition the game is having fun with, with the FT additional reporting the organisation’s commissioner, Mollie Marcoux Samaan, confirming {that a} “strategic planning partner” would quickly be appointed to supervise alternatives round exterior funding. That comes on the again of a business partnership agreed two months in the past with the homeowners of Liverpool FC and the Boston Red Sox, Fenway Sports Group.
“When you start to look at the commercialistion of the two [competitions], they become apples and organes. There’s been tremendous investment in the Ryder Cup and the results have followed because it’s a great product,” Marcoux Samaan mentioned. “I’m 100 per cent convinced that if we got even a small percentage of the investment made in the Ryder Cup, the Solheim Cup could be a huge home run for players, for fans, for broadcasters and sponsors. I think we’re sitting on a gold mine.”
Europe triumphed in each competitions over USA, with Tommy Fleetwood finally guaranteeing victory in Rome this previous weekend simply after Carlota Ciganda had performed a large half in Europe’s unbelievable comeback that means they retained their trophy in Andalucia.
Investment in males’s golf has hit the headlines over the previous couple of years after the Saudi-backed LIV Golf rival tour led to a breakaway of a few of the recreation’s prime gamers and no scarcity of in-fighting, earlier than a shocking about-face from the PGA Tour noticed them agree broad phrases on a merger deal in June.
That course of continues to be ongoing however the PGA Tour just lately acknowledged they’d obtained curiosity in funding from exterior Saudi’s Public Investment Fund.
