The base of any marketing strategy is STP that is segmentation, targeting and positioning. The product value weakens when the marketing strategy goes wrong and you try to cover a large population. This will affect the sales of the product as well.
Educating people about your product and spreading your services to the ones who need are two different angles. It can be unnerving if you connect with the wrong audience and fail to geminate expected results. To match the ways with the true marketing tricks it is important to target the right audience and knowing the solution to their pain points.
The strategy works in the marketing is Subtract and Rule policy means that subtract the uninterested audience and then focus on the right customers. Target the narrow but right audience and scale up the sales as you cannot eat mangoes if you are giving water to a neem tree. Water the mango tree or target the right customer segment and eat mangoes or get enriched sales and online marketing of your product.
It is important to understand what your audience needs, what problems they are facing and what mindset they carry.
Let’s discuss a few crucial aspects to understand how to differential the right customer segment.
Remember: Focus on Quality, not Quantity
We understand that you want to maximize the reach of your services and product. But it is not worth to explain your ideas to the random people. If you are exposing to a group of 20 people for buying toddler’s kit. Out of the 20 persons, only 11 are having kids then it is a waste of time answering and explaining things to those remaining 9 persons. In the hunger to attracting the large numbers, you miss out the ones who can be converted into the sales.
Remark Buyer Persona
A buyer persona is a specification of our optimal customer. Now To spot leads and optimal sales strategies and to compartmentalize your audience, we need to create multiple buyer personas for them to understand their needs.
To create an efficient buyer persona draft, we will want to foresee those people who most likely will be our buyer i.e those who will purchase our goods and services. A Buyer Persona must include these : –
1. How old is the customer?
2. Customer Profession?
3. Customer Hobbies?
4. Household Income of Customer?
5.The locality of Customer?
6. Customer End Goals – Short term midterm and long term.
Key Points to Connect with Pertinent Audience
1. Best way to strengthen the connection with the customer is by reaching beyond their pain points, activating their sensitive prompt. Create a USP i.e A Unique selling point which can heal their most affected points.
2. Knowing hangout places of our audience, this can be done by studying their web-browsing pattern, which websites they visit, social sites they engage, their forums, where they go for.
“CUSTOMER HAVE HARD FEELINGS FOR THINGS THEY DON’T POSSESS BUT AT THE SAME TIME THEY DON’T APPRECIATE THE THINGS THEY HAVE”
3. Knowing their source of inspiration.
We can get to know the customer’s inspiration through demographics and psychographics analysis.
Demographics include their age gender annual income and their location.
Psychographics include their other activities, hobbies, lifestyle, and values.