If you are thinking that social media doesn’t affect your business then you are wrong. You never know how a comment on social media can turn your business and your life upside-down. It can either make or break your business.
People are influenced by social media like Instagram, Facebook, Snapchat, Twitter. One single positive tweet and, one single post by people’s favourite influencer or celebrity can help your business ride the ladder of success. Whereas one single negative post or tweet and you be falling from the ladder before you can even blink and think. If you want your business to grow, you need to make a good image of yourself on social media.
I know not everyone can afford a hotshot celebrity and all the marketing strategies the big companies use. But with the right kind of marketing, it doesn’t matter if you got some celebrity to promote your product on their social media accounts. You can always use common people in their day-to-day life using your products telling people their honest opinion.
You can get a small YouTuber who is into vlogging to do that for you. In return, you can give them your products for free and can save a huge amount of money but still get advertising for your product.
If not on a big scale at least on the smaller one. 78% of businesses hire a social media agency and 73% of them now know it is effective in the market in a positive way.
“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski
Today I’m going to talk about “5 Lessons Small Businesses Can Learn About Social Media From Big Brands.”
Social media works magic if you want to launch your new product on the market.
5 Things That You Can Do on Social Media
1. Using Instagram And Facebook To Promote Your Product and Business
If you like to promote your product there is no better place than Instagram and Facebook to promote and to sell it. There are over 1 billion Instagram users and 500,000 of influencers. 39% of all Instagram account of influencers got more than 15,000 followers. Facebook got 2.45 billion active users on it.
For the big brands National or International, it doesn’t matter clothing brands like Gucci, Sabyasachi, Dolce & Gabbana, Dior, Chanel are using Instagram and Facebook to show off their new seasonal clothing line through your favourite celebrity models and actors.
Everyone knows in places like Instagram and Facebook people want to look like their favourite celebrity and rich people who can afford it go buy their products. But not everyone can afford these brands and as a new and small business that can be your targeting audience, you can go-ahead contact an Instagram and Facebook influencers.
So if you want to engage your target audience through your influencers, get your influencers to go live. Through the Facebook live influencers can share their experience with your brand and your product. They could broadcast themselves using your product or trying it out for the first time.
2. Improving Your Products After Getting Feedback From Social Media
It is really important to stay connected with the people who are using your brand or product. What’s a better way to do it than having your account on every single social media platform.
To get the feedback positive or negative it is important to have one of your people to handle your social media accounts so they can read feedback and reply to the customers. Getting feedback helps you to improve your product. It helps your business to stay connected to your customers and giving them the improved version that they want.
“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron
3. Sponsoring YouTube Videos
There are so many makeup brands and online shopping brands like Shein, Club Factory, Amazon, Flipkart, and so many others are using YouTube to sell their products.
Sponsoring a YouTuber video and asking them to promote their stuff in their videos. If you go and check out youtube videos there are so many makeup tutorial videos, Shein Clothing Haul videos. YouTubers share their experience about your brand and all giving you a code that you can use to get 10 and even 20 % on everything you going to buy by using that code.
It’s something that small companies can learn to get a YouTuber to promote your product and giving a certain amount of discount. If you can’t afford big YouTubers can always contact Small YouTubers and selling products through their small amount of subscribers community.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
4. Bringing Your Product in Front of The Customer in a Humorous Way
It is very important that while you are selling your product. You need to bring humour to the ads that you show. That way you be making people laugh their heads off and still be interested in buying your products.
Take Flipkart ad, for example, they show kids acting like adults and talking about the grown-ups stuff. So it is very important that through your ads and posts you make people laugh and curious about your product enough to buy it.
5. Don’t Stay on One Social Media Platforms Be Active on Every Single One of Them
If you want a large number amount of audiences? Don’t think like you owe the first platform to get you your few customers. You need to target every single social media account audience if you want to expand your business like the big brands.
Be on Instagram, Twitter, Snapchat, YouTube, Facebook. Have someone to update your accounts daily and reading and responding to your customers.
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse