Earlier at the moment, Mercedes-Benz introduced plans to construct its personal charging community that may supply plug-and-pay charging for its prospects. It won’t be essentially the most groundbreaking announcement on the earth, nevertheless it’s not less than fascinating and appears applicable for CES. But Mercedes had a second CES announcement that also has me scratching my head: a collaboration with Superplastic (or SUPERPLASTIC if you wish to get technical and appear to be you’re yelling each time you sort it).
For these of you who’re unfamiliar, Superplastic describes itself as “a global entertainment brand that creates and manages a roster of world-famous synthetic celebrities and influencers. Often seen and experienced through social media and partnerships ranging from Gucci to Fortnite and beyond. SUPERPLASTIC is the leader in luxury art toys, music, fashion, and Web3, with countless collaborations and experiences positioned at the intersection of digital and physical realms.”
Alternatively, as one in every of my mates defined it to me, Superplastic makes “mass-produced pop art for NFT bros.”
Anyway, Mercedes collaborated with Superplastic to create its personal “synthetic celebrity” often known as Superdackel. Superdackel is claimed to be impressed by the Wackeldackel dachshund that’s designed to take a seat on a dashboard. To have fun the introduction of Superdackel into the Superplastic universe, Mercedes created a determine for CES that’s over eight toes tall. There’s additionally a brief animated video that you could watch beneath.
According to the discharge, “Both brands have teamed up to create unexpected stories and experiences. Following an initial conversation about a potential collaboration, the two partners quickly realized the Wackeldackel was the perfect main character for their story. After all, people around the world love to personalize their cars and mobility experiences, and just like our cars, these are becoming ever more digital.”
But even after typing all of that out, I’m nonetheless confused about what this collaboration truly does for Mercedes. Is it simply that I’m too outdated to grasp? Am I not cool sufficient to get it? Would it make extra sense if I used to be rich sufficient to afford a Mercedes? It simply looks like such an unnatural pairing. Maybe that’s the purpose? To change Mercedes-Benz’s picture with youthful newly wealthy individuals who would possibly care about NFTs and metaverses?
Maybe I’m simply being a grumpy outdated man who’s too out of contact to grasp new issues. I can settle for that. But I nonetheless don’t get it.