Volvo won’t observe Tesla and Ford in decreasing costs for its electrical autos anytime quickly.
The automaker is seeing sturdy demand for its full-electric fashions, Chief Financial Officer Johan Ekdahl mentioned in an interview Thursday.
“We feel comfortable in our pricing strategy and will not engage in price wars,” Ekdahl mentioned.
Ford final month slashed the worth of its electrical Mustang Mach-E by a median of $4,500 in response to earlier cuts from Tesla, the most important producer of EVs.
Analysts have mentioned they anticipate extra discounting throughout the business as further EV fashions come to market and producers overcome provide chain points which have curtailed manufacturing.
Only if costs for uncooked supplies have been to normalize would the automaker managed by China’s Zhejiang Geely Holding Group contemplate adjusting costs, CEO Jim Rowan mentioned in the identical interview. “It’s not driven by demand,” he mentioned.
“The demand is really high for all our car, especially our BEVs [battery-electric vehicles],” Rowan beforehand advised Automotive News Europe.
December was the strongest month ever in vehicles produced for Volvo, with a run charge of about 72,000, Rowan mentioned.
Also, Volvo mentioned final month that the beginning costs for the up to date XC40 and C40 EVs in Germany would rise to 47,500 euros from about 44,800 euros,
A spokesman attributed the 6 % rise principally to extend supplies and logistics prices.
Source: europe.autonews.com