Ram plans to enter the EV market subsequent 12 months with an all-electric model of its Ram 1500 pickup. But if the Ram Revolution idea making its debut on the Consumer Electronics Show this week is any indication, it gained’t simply be a battery-powered tackle the present truck.
The Ram Revolution adopts a design language the automaker describes as “brutiful,” a quite awkward manner of claiming each “brutal” and “beautiful.” The distinctive styling introduces some helpful options, together with the power to hold objects as a lot as 18 ft in size with the tailgate closed. It additionally introduces a wide range of high-tech options, together with “Shadow Mode,” the place the truck could be moved by following a brief distance behind its driver strolling forward.
“Our new Ram 1500 Revolution BEV Concept … serves as a roadmap to our electrified future,” mentioned Mike Koval Jr., Ram model CEO. “Yet, Ram Revolution is also our philosophy as we redefine the pickup segment, with a steady drumbeat of announcements and initiatives as we embark on our electrified journey.”
Like the true factor
Like the manufacturing pickup set to debut in 2024, the Ram Revolution is predicated on the brand new STLA Large structure developed by dad or mum Stellantis. It’s a skateboard-like platform mounting batteries and motors beneath the load ground.
For the second, the automaker isn’t revealing particulars concerning the drivetrain in both the Ram Revolution or upcoming 1500 EV. But TheDetroitBureau.com beforehand reported the truck may ship practically 900 horsepower from motors back and front, in addition to vary operating to 400, maybe even 500 miles. There has been hypothesis the manufacturing mannequin is perhaps supplied with a spread extender, a fossil fuel-based generator that might kick in to maintain the battery charged.
Ram did affirm the Revolution idea can add as a lot as 100 extra miles of vary in roughly 10 minutes when utilizing a public DC charger able to 350 kilowatts.
The EV pickup section is quickly rising crowded. There’s already the GMC Hummer EV, Rivian R1T and Ford F-150 Lightning, with Chevrolet anticipated to launch manufacturing of the Silverado EV within the coming weeks. By 2025, analysts forecast, there could also be as many as a dozen or extra all-electric pickups obtainable within the U.S.
Daring to design
Manufacturers are exploring what method to take to design. At one finish is the Ford Lightning which might simply be confused with fuel and diesel variations of the F-150. At the opposite excessive is the unconventional Tesla Cybertruck. Ram took a center path with the Revolution.
It retains a few of crisp strains and brutish particulars that make the present 1500 mannequin one of many pickup segments most distinctive designs. But it additionally reveals that Ram stylists have spent loads of time within the wind tunnel minimizing aerodynamic drag.
The entrance finish, with its strong grille huge RAM badge and “tuning fork” lightbars, blends that brutishness with a high-tech really feel. The low, sweeping all-glass roof and sloping tailgate add an virtually sports activities car-like really feel, the idea seeming to be in fixed movement.
With no engine compartment, Ram Revolution will get a large frunk, or entrance trunk. It’s energy operated, as are the cost port, the flush door handles, rear steps, an energetic diffuser and tailgate.
This is, in fact, a piece automobile, one thing the Ram product improvement staff didn’t ignore. There are, for one factor, tow hooks up entrance — although they’ll pivot to scale back wind drag. The Revolution additionally will get an extendable cargo mattress, in addition to a gap midgate between the mattress and cabin. Add a pass-through from cabin to frunk and lumber and different cargo as much as 18 ft in size could be carried whereas protecting the tailgate closed.
It helps to have a versatile structure to the inside, together with foldable rear jumpseats. The truck can carry as much as 5 passengers.
There’s a give attention to sustainability within the cabin which makes use of a leather-based various fabricated from “by-products from the apple industry,” Ram famous in a launch, together with flooring fabricated from recycled rubber and cork.
The cabin picks up the “tuning fork” design of the entrance lamps with twin lightbars on the instrument panel. It provides a brand new steering wheel design that’s flat on high and backside, with capacitive contact controls for varied automobile features.
Ram Revolution is a high-tech train with a big digital gauge cluster, together with one of many largest touchscreens within the business mounted atop the middle console.
The idea truck makes use of a brand new electrical structure and intensive linked automobile know-how that, amongst different issues, may permit it to not solely replace onboard software program however add new options as they’re developed.
Along with the Shadow Mode characteristic, it will get Level 3+ autonomy which might allow a driver to go fingers free and do issues like learn texts or watch movies — although they’d nonetheless have to be able to take management shortly in an emergency.
Motorists can set and choose various completely different Cabin Modes that routinely modify inside lighting, audio settings, seat positions and extra.
And a lot of what a driver would possibly wish to do could be managed utilizing plain English instructions due to an Amazon Alexa-style voice assistant. It may even hear when a driver is outdoors the truck, say, to roll up the automobile’s home windows and lock the door.
How many of those — and different high-tech options — can be carried into manufacturing stays to be seen, however Ram is relying on know-how, in addition to vary, efficiency and design, to assist the upcoming Ram 1500 EV stand out in an more and more crowded market section.
With the present automobile debuting at CES, we must always get a have a look at the precise manufacturing mannequin later this 12 months. The Ram 1500 EV is anticipated to go on sale someday in 2024.