It’s fairly a time to be a motorsport fan proper now. Formula 1 is booming in recognition like by no means earlier than, IndyCar is attracting a bunch of proficient drivers to the collection, and Formula E is plowing forward with its quickest electrical racer ever. It genuinely appears like motorsport goes by way of one thing of a renaissance.
This is bringing new followers to motorsport in droves. But with so many collection preventing for the eye of so many new followers, what can championships do to attract individuals into the fold?
In a collection like Formula 1, there’s a unending rabbit gap of content material followers can dive into as they immerse themselves in a brand new season. The countless on-line protection provides followers entry to each aspect of the game, and exhibits like Drive to Survive supply a glimpse backstage that isn’t present in different collection.
Now, as we strategy the collection opener of the NASCAR Cup Series in Daytona, 2020 champion Chase Elliott thinks his sport must be following Formula 1’s instance if it needs to extend the variety of eyes it reaches over a race weekend.
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“As far as what NASCAR can do to capitalize on the momentum that’s going on, it’s about telling more of the story of what goes on behind the scenes,” says Elliott.
“There is a lot of technology that goes on in NASCAR, you might not think it. But, there is a lot of the same processes and things that people learned on Drive to Survive that we use too.”
This means giving followers extra entry to the groups, crews and drivers to let personalities shine and exhibit the unbelievable tech that goes into working a NASCAR race.
Elliott says followers ought to be capable of “dive into” the “aerodynamics and physics” that make a next-gen NASCAR run. And I agree that doing so might solely be a very good factor for a sport that may really feel alien to individuals exterior the confines of America.
“You’ve got to have more than that surface level interaction,” he explains.
“I think the more that you can tell that story, the more there is to learn. And the more there is to learn, then if somebody is interested in that they’re going to take it upon themselves to go and figure that out. We’d love to tell them more of that story.”
Obviously as soon as NASCAR has gained all its new followers by opening up, there stays one different massive issue that impacts its place on the worldwide stage: each race takes place in North America.
But whereas Elliott may need hopes {that a} race abroad might “potentially happen down the road,” the game’s eyes stay firmly fastened on its American fanbase. For now.
Source: jalopnik.com
