If you see the phrases “Mercedes” and “Superplastic” in the identical sentence, you’re anticipating some revolutionary new materials that stronger than metal and lighter than air.
Well, you should still be appropriate — no less than about new materials. The German luxurious automaker is teaming with the Superplastic, the leisure model, on a brand new character: Superdackel.
Known for its universe of artificial celebrities dropped at life by means of authentic content material on social media and “hyper-limited” toy and attire drops, Superplastic is teaming with Mercedes on the brand new character that’s highlighted in a brand new digital animated brief titled, “Superdackel.”
He’s the Superplastic reinvention and heroic alter ego of a beloved cultural icon, the “Wackeldackel”, the traditional “nodding dog” decoration that’s graced the hearts and dashboards of generations of drivers across the globe.
A movie?
The spotlight of the CES launch might be an animated brief movie starring Superdackel and SUPERPLASTIC most important characters, Janky and Guggimon. The plot: Janky and Guggimon “borrow” a Mercedes-Benz from a seller showroom late one evening once they uncover Wackeldackel within the automotive as they take off.
The three then embark on a joyride by means of the moonlit streets of New York City, the place they encounter drama, automotive chases and a magical house whale. Thanks to the affect of his new-found associates, the timid and staid Wackeldackel transforms into his new persona, Superdackel, because the evening progresses.
Both manufacturers have teamed as much as create surprising tales and experiences. Following an preliminary dialog a few potential collaboration, the 2 companions shortly realized the Wackeldackel was the right most important character for his or her story. After all, individuals around the globe like to personalize their vehicles and mobility experiences, and identical to our vehicles, these have gotten ever extra digital.
“Mercedes-Benz has reinvented and reinterpreted its brand and vehicles for a modern, digital era – so why shouldn’t the iconic Wackeldackel receive an update, too? We warmly welcome Superdackel to the Mercedes Benz family,” mentioned Bettina Fetzer, vp Communications & Marketing, Mercedes-Benz AG.
Source: www.thedetroitbureau.com
