For Bentley, 2022 proved to be an excellent 12 months certainly. The British luxurious automaker reported promoting 15,174 autos final 12 months, with full-year gross sales up 4% from 2021’s 14,569 models and establishing a brand new document for the corporate.
The firm stated new mannequin introductions, reminiscent of Bentley’s new Flying Spur gas-electric hybrid and 2023 Bentley Bentayga EWB, in addition to growing demand for Mulliner personalization, drove demand increased.
“In what was another year of unpredictability, the business overcame significant headwinds and demonstrated great resilience to deliver the third consecutive record sales year,” stated Adrian Hallmark, chairman and CEO of Bentley Motors, in a press release. “This underlines our brand strength, operational excellence and strong global demand by market and model.”
The Americas remained Bentley’s greatest market, accounting for 28% of gross sales, adopted by China at 24%, Europe at 19%, Asia Pacific at 13%, the United Kingdom at 10%, and the Middle East, Africa and India accounting for six p.c. While gross sales slipped lower than 1% in America, gross sales in China slid 9 p.c. But the gross sales shortfalls in Bentley’s greatest markets had been made up by year-over-year beneficial properties in different markets, together with Europe (up 11%), Asia Pacific (up 23%), United Kingdom (Up 12%), and the Middle East, Africa and India (up 4%).
Bentley ended the 12 months with 241 retailers in 65 nations.
What’s scorching
Not surprisingly, the Bentayga SUV stays Bentley’s hottest mannequin. After six years available on the market, the Bentayga has grown to account for 42% of the model’s gross sales, adopted by the Continental and Continental GT, which account for 30% of Bentley’s 2022 gross sales, with the performance-orientated GT Speed grabbing 31% of Continental consumers. Meanwhile, the Flying Spur nabbed 28% of gross sales, with the brand new hybrid variant chosen by 30% of consumers.
“The reaction to the market introduction of our hybrid models, Flying Spur joining Bentayga last year, demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront,” Hallmark stated. “These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being net carbon neutral in 2030.”
An increasing luxurious model
While many luxurious automakers market way of life trinkets, reminiscent of watches, Bentley has gone a lot additional because it seems to be to determine itself as a number one luxurious way of life purveyor, in addition to a luxurious automaker.
More lately, the corporate started promoting models at its first condominium tower, The Bentley Residences in Sunny Isles Beach, Florida, close to Miami Beach. It follows Porsche because the second Volkswagen Group model to supply oceanfront residences constructed with an in-unit multi-car storage accessed by way of a patented automotive elevator.
The 60-story tower, presently below development, is being developed at a value of $850 million. Bentley Residences vary in dimension from 4,200 to six,500 sq. toes with Atlantic Ocean and Intracoastal views, and are priced from $4.2 million.
And as soon as constructed, you possibly can fill it with Bentley house furnishings, a collaboration between Bentley designers and furnishings maker Luxury Living Group.
Beyond actual estates, in July, Bentley introduced a partnership with Scotch whiskey distiller Macallan, much like the connection it has with unique watch firm Breitling. The firms are desiring to create cross-marketing ventures and even collectively branded merchandise, reminiscent of Macallan-badged variations of Bentley autos.
Bentley’s document annual gross sales observe an analogous announcement from Bentley’s archrival, Rolls-Royce. The firm reported document gross sales outcomes for 2022 on Monday of 6,021 autos in 2022, up 8% on similar interval in 2021.
Source: www.thedetroitbureau.com
