Kia up to date its brand initially of 2021. With new merchandise just like the Telluride, K5, and EV6, the corporate needed to start out the third decade of the twenty first century with a brand new model picture. The model’s brand went from a easy circle with “KIA” within the center to a extra fashionable, virtually summary “K I A” with all letters connecting. But apparently, folks don’t see “KIA” once they take a look at the brand; Google search information exhibits that some 30,000 folks each month are trying to find “KN” as a result of they assume thats what the brand says.
This has been going on for some time. We first received a touch of the confusion in late summer season 2021, when a Reddit publish requested had “anyone ever heard of KM cars?”
I’ve noticed them twice in Upstate SC each occasions on automobile transporters, near inland port each occasions. Sedans and SUV’s impartial colours like crimson, grey or black and no discernible options in addition to the big silver KM brand on the backs. They have been headed North each occasions, they seem like model new.
People within the feedback let the poster know that these vehicles have been in reality Kia’s and never “KM.” Over a yr later, the brand’s confusion has lingered and reached 1000’s extra folks. Data exhibits folks looking on-line and asking the large questions like:
- What automobile brand is KN?
- Who makes KN automobile?
- What is KN vehicles?
- What automobile has the initials KN?
Our personal staffers have additionally observed its similarity to the Nine Inch Nails brand, particularly when seen in a rearview mirror.
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Those are just some of the particular searches that persons are Googling. I believe among the blame could be positioned on each folks and Kia. On one hand, I can see why folks would assume the Kia brand says “KN.” Kia having all of the letters join makes it appear to be two letters, with the highest of the Ok touching the highest of the I, after which the underside of the I touching the primary half of the A. There may very well be a small cut up between the letters, as The Drive identified. But alternatively, considering the brand says KN doesn’t make a lot sense because the N could be too vast, virtually to the purpose of it being a V. No one I do know writes an N like that.
In the top, although, all of it works out for Kia. It’s simply stirring up model curiosity. People happening the rabbit gap of looking for out who “makes that KN car” simply leads folks to seek out out extra about Kia and its vehicles. So this entire confusion factor simply could finish in Kia promoting much more vehicles over a misunderstanding.