After 61,562 bikes going out the door worldwide, the post-pandemic gross sales rush has been superb for Ducati.
Begin press launch:
2022 confirmed itself as an distinctive 12 months for Ducati, which closed the interval with a report of 61,562 bikes delivered to fanatics world wide, a unprecedented end result that enhances the successes collected by the bike producer within the racing world. Sales grew by 3.6 % over 2021 and 28 % over 2020.
Claudio Domenicali, Ducati CEO: “This sales result is the outcome of the path that sees us investing in continuous improvement and growth. For the second consecutive year, we registered record deliveries, exceeding 60,000 motorcycles for the first time in our history. Ducati is an increasingly global company, ambassador of Made in Italy in the world, and these positive results make us truly proud. In the sporting field, we have won everything we could aspire to, bringing home the Triple Crown in both MotoGP and WorldSBK. An unprecedented achievement that has written a historic page in motorcycling and will remain forever engraved in the hearts of all Ducatisti. The year 2023 will see the debut in the MotoE championship of the first electric Ducati ever produced. I would like to extend my heartfelt thanks to the women and men who work at Ducati in Borgo Panigale and in subsidiaries around the world, because without their dedication and commitment all the successes achieved by the company would not have been possible.”
In 2022, Italy confirmed itself because the main marketplace for Ducati, with 9,578 bikes and a ten % development in comparison with 2021. The United States is in second place with 8,441 models delivered, penalized in comparison with 2021 (-6 %) resulting from logistical difficulties and delays in abroad shipments. Another strategic nation for Ducati is Germany, with 6,678 bikes, which is rising by 9 % over 2021, positioning itself because the third largest market.
Francesco Milicia, Ducati VP Global Sales and After Sales: “2022 was a year full of successes for Ducati and this record of deliveries is further confirmation of the solidity of the Company and of the constant growth of the brand in the world. In the first six months of the year, the international scenario was characterized by strong discontinuities in the world of logistics and supply, which penalized performance in the most important months of the season. Despite this, in the second half of the year we managed to recover and reach the highest sales volumes in the company’s history, thanks to great organizational flexibility and constant dialogue with partners and unions. Although the economic scenario in recent months has certainly worsened, we remain confident about the future thanks to the strength of an expanding sales network and a positive order portfolio, reflecting enthusiasts’ appreciation of the renewed product range”.
The Multistrada V4, in all its variations proves to be probably the most liked mannequin by Ducatisti fanatics with 10,716 bikes delivered worldwide. With 7,739 models offered, the Monster was additionally an incredible success, adopted by the Scrambler Ducati 800 household with 6,880 bikes delivered.
These outcomes add as much as the extraordinary triumphs achieved by Ducati within the racing world, which has seen the Bologna-based bike producer triumph in MotoGP and WorldSBK.
2022 was additionally a report 12 months for the gross sales community, which continues to develop, getting nearer and nearer to Ducatisti worldwide. At the top of 2022, there are 821 Ducati dealerships, the very best quantity ever, which, with the addition of the brand new markets Brunei, Ecuador, El Salvador and Mongolia, signify Ducati in as many as 96 markets.
For 2023, Ducati has offered to the general public eight new fashions that full an ever-wider vary, capable of supply all Ducatisti probably the most appropriate bike to precise their ardour for 2 wheels. Among probably the most awaited fashions, there are definitely the Multistrada V4 Rally, the bike for lengthy adventures and the new Diavel V4, the mannequin that gained the “Most Beautiful Bike of the Show” award at EICMA. Also, the second era of Scrambler Ducati, which confirms the simplicity and authenticity which have all the time represented important values for all Scrambler Ducati fanatics, turning into extra up to date, colourful and endowed with an much more energetic persona.
To uncover all the Ducati 2023 vary, go to the devoted part on the Ducati.com web site.
Source: weblog.bike.com
