Author: Mirza Shehnaz

Unemployment rates in India have increased by 23% since the onset of the lockdown due to COVID-19. While COVID-19 is to be blamed for the spike now, unemployment has been a teething problem in India for a long time. In fact, at the granular level, unemployment rates in women are a matter of concern for all of us. What does the data show? The Periodic Labor Force Survey (PLFS) conducted by the National Sample Survey Office (NSSO) said that in the 2018 financial year, the unemployment rate in India stood at 6.1%. Among these figures, the unemployment rate in women…

Buying a house before turning 30 may just be one of the most common financial goals. However, having your dream house isn’t just fanciful; you must set hardbound long term financial goals to be able to achieve the same. While home loans at cheap costs of borrowing are made available by various banks, financial institutions as well as Non-Banking Financial Institutions (NBFCs), it is wise to start financial planning early and achieve your financial goal largely through savings and investments.  To help you take a step closer to living your dream of buying your own home, we have put together…

The declaration of a pandemic at the start of a new decade is certainly an indication that we are living in a surreal time. A virus taking the world by storm sounds straight out of a sci-fi movie; only this time the risks and realizations are real. As a preventive measure to the spread of the highly contagious novel coronavirus, several countries all across the world have imposed a lockdown.  Well, staying at home does not have to be dull. While you have a plethora of time to sit back and contemplate, you might want to set certain goals or…

COVID-19 has created a massive impact on human lives as well as the economy. The outbreak of the pandemic has broken strong sturdy global structures and everything has come to a standstill position. The complete shutdown of a large chunk of business has resulted in high fixed costs, high working capital, and low liquidity, etc. The various measures taken by governments to reduce the spread of the coronavirus have created a severely negative and adverse impact on the different economic activities in many countries around the globe. The deeper impact depends on how long these measures need to be upheld…

COVID-19 has drastically affected the economy and turned around the way businesses were functioning in every part of the globe. The pandemic has certainly defined new paradigms of any business. Work from Home has emerged to be the new normal which companies are practising to create a balance between the health of the associates and running the business. Safeguarding and supporting the employees on one hand and seamlessly running the business, on the other hand, is the challenge that companies are facing amidst this critical situation. Not just this, it also implies to build your business for the worst-case scenarios…

“People say the customer is always right, but you know what……they’re not. Sometimes they are wrong and they need to be told so”. I know it firsthand because my dad owns a school and believe it or not today education runs like a business. Teachers are employees of that business and parents and students are your customers. Parents come over and argue with my dad over something they don’t even know the first thing about and they are mostly wrong. But you can’t upset a parent fear of losing them to your opponents. But guess what they are just not…

Multitalented efficient individuals contribute to the firm base of the workplace. Specialization in a particular domain is a common feature found in every second candidate joining a workplace. Unique Startup employees stand on the platform of startups. Being masters in themselves with the initiating attitude the employees rise and shine. The perspective keeps the team alive and functioning. Taking backseat like passengers rather than being a pilot is a negative approach. This attribute is the sole driving force in the startup employees which others should learn and accept. Also Read- Best Online Payroll Services in India There are endless things one…

99% of the world’s population is going on work daily, trading their money to earn more. There is a group of people who are waking up to a world which is full of financial potential and many people don’t know about the same. Just imagine, how would it look like receiving emails daily about sales and associated money with the same. Below is a short note that will help you in understanding the idea of making money with online business Here’s the simple blueprint for making money with an online business. How Leadership Drives Innovation in Organization? 1. Choose Wisely…

The world digital marketing is going to spread their wings in 2020 and will be multi channel as well. But to bring changes and conversions with digital marketing Below are a few strategies that will help you in increasing conversions when it comes to different digital channel to embrace your business. 1. Personalization is the new thing in the conversion rate optimization Known digital influencers shared a simple but powerful hack to revive unconverted leads. Always send personalised message to potential customers and their is a higher chance of getting response with the same. One you get the contact, send…

CRM is a software that helps you in improving the relationship with the existing clients to retain them for the long term. Therefore is no doubt in saying that it will help in finding new prospects and winning back the old clients as well. You can do all of this with an effective Small Businesses CRM Software list. With the same software, you would be able to easily organize, collate and manage your client’s pertinent information. It also helps in improving customer relations, revenue and assists a lot in optimizing marketing efforts. There are several Small Businesses CRM Software available…